CREATING A VISION THAT IS DEVELOPED WITH AND AMONG STAKEHOLDERS, AND CENTERED ON STUDENT ACHIEVEMENT FOR A LEARNING COMMUNITY


 By: Dr. Armãndo R. Tolliver | SCHOLAR | July 28, 2012
          A school’s vision binds together its membership, staff, family, and community resources.  Seltzer (2001) indicated that a school’s vision communicates the organization’s purpose and needs to its constituents.  Seltzer also suggested that a school vision sets the standard against which plans, decisions, and actions are measured.  The vision and mission of the school are vital to its creation and subsequent growth, enabling a group of people to begin establishing the goals that will move their organizations forward (Seltzer, 2001).  Mission and vision statements are formulated to project the school’s image, list its programs, and establish long-term direction that guides every aspect of the school’s daily operations (Seltzer, 2001).  Correspondingly, mission and vision statements promote shared values and expectations within the school, plus signal the school’s intent and commitment to worthy goals that deserve support.  Seltzer further highlighted that developing vision and mission with an organization’s key players serves to underline the importance of the statements and deepen the participants’ commitment.  The leadership framework that opens the door to creating a vision must include: a philosophy of education and leadership, a vision for learners, teachers, the organization, and professional growth, alongside a method of vision attainment (Sternberg, 2008).
          A systemic school vision is contextual and dependent upon relationships (Epstein, 2009).  Ideal school leaders build and maintain relationships by listening, supporting others, gaining trust and showing understanding.  Positive relationships cultivate the culture within the learning organization.  Leading from the center, the administrator must believe in, value, and remain committed to the inclusion of all members of the school community to cultivate the culture of learning (Epstein, 2009; Glickman, Gordan, & Ross-Gordon, 2010).  The school leader can facilitate this by listening to others and recognizing their perspectives, empathizing and taking into account the needs and feelings of others, communicating effectively, and gaining the trust and support of colleagues.  The focus on student achievement for a learning community can only happen if student achievement and learning are the central focus of all stakeholders (Blasé & Blasé, 2003).   Identifying and empowering stakeholders in the extended community to make decisions within the organization is the starting point to creating a vision of inclusiveness to address the diverse learning needs of students and their educational achievement.
          School leaders must create an environment where others have the opportunity to contribute (Glickman et al., 2010).  A concerted effort must be made to have representation that reflects all factions of the school community along with those members of the community that may have been previously excluded from participating in setting the vision and direction (Miramontes, Nadeau, & Commins, 1997; Seltzer, 2001; Simons, 1987).  Examples of these factions in the community include involvement of parents, communities, businesses, advocacy groups, governmental agencies, school staff, and students.  The goal for school leaders is to actively engage a diverse range of key stakeholders in creating a bold, innovative, shared vision which reflects the future needs and aspirations of the community and the future direction of the learning organization.  The vision must also reflect the school district’s core values and the values of the wider education system.  Ensuring integration and consistency with the school district’s core values creates unity in shaping the individual school’s vision; this also showcases the parallel between what the school district aims to accomplish and how the school will support the overall effort.  This merges together the overall vision developed from common beliefs and values, creating a holistic approach that is consistently focused on student achievement goals.
          Building capacity within the representation of stakeholders is crucial in the process of bringing together the resources of family members and the community to facilitate a shared vision.  Cross-cultural interactions allow cooperation, collaboration, and the development of emergent leadership, which are key to successful outcomes that promote respect for divergent views, inclusionary practices, and shared decision-making (Meyers, Meyers, & Gelzheiser, 2001).  A school leader must model these values to facilitate meaningful interactions for a welcoming environment.  With the increased involvement of stakeholders, a shared responsibility emerges leadership that empowers commitment and collaboration, positively affecting student achievement (Epstein, 2009).  Likewise, involvement of multiple stakeholders provide a way to leverage and marshal sufficient resources to implement and attain the vision for all students and subgroups of students.  Inside the classroom, the school leader will be able to capitalize on the influence of diversity created by cross-cultural interactions of multiple stakeholders as a strategy to improve teaching and learning within the school.
          Communication plays an active role in achieving a shared vision (Farmer, Slater, & Wright, 1998).   The school leader must first communicate the school district’s vision and motivate others to work towards achieving it.  Stakeholders within and outside the learning organization must be aware of the school district’s vision and the likely impact it will impose on them (Lunenburg & Ornstein, 2008).  Stakeholders must also understand the school’s current profile such as demographic makeup, student performance on various measures, current programs, current stakeholder involvement, and perceptions from other stakeholders  (Lunenburg & Ornstein, 2008).  Therefore, a school leader should meet with stakeholders to present this information alongside achievement and other data types in ways that is understandable to stakeholders.  This meeting provides the school leader an opportunity to allow stakeholders to review the information and offer input, potentially stimulating shared responsibility for education among teachers, parents, community members, and the students themselves (Zepeda, 2007).  By communicating the school district’s vision, explaining how stakeholders can contribute to the vision, highlighting the school’s profile, clarifying roles and drawing on others expertise, the school leader will be able to help stakeholders understand how creating a vision for the school and its community would enable them to achieve their own goals that is consistent with the school district and focuses on student achievement.
          A communication process that brings people together to consider in a friendly and noncompetitive atmosphere many different perceptions, templates, habits of thought and possible solutions, from which the most useful may then be chosen is a condition that supports facilitating a shared vision of learning (Kline & Saunders, 1998, p.32).  Glickman et al., (2010) suggested having at least three types of meetings:
1.     Leadership team meeting to set the tone for the school administrators along with teacher leaders and discuss the readiness of stakeholder involvement.
2.     A full stakeholder meeting to acquaint the staff with the stages the school will utilize to develop a vision and to lay the groundwork for their involvement.
3.     Reconvene full stakeholder meeting to plan for the next steps in facilitating the shared vision.  The focus of this meeting is to explore common understandings regarding beliefs, vision, and mission of the school and to begin looking at the use of data in preparation for the next steps in facilitating the shared vision.
These three types of meetings are essential and address understanding the facts, eliciting and considering various options for planning, seeking ideas and suggestions from all stakeholders, and a process for developing a plan that is representative of stakeholders so that a consensus can be reached.
          One way to draft vision and mission is to announce a special meeting for a small number of those from various areas: parents, department heads, administration, students, and all others that want to be involved.  Select a meeting place that is accessible and have available poster-size paper, markers and tape.  Before the meeting send, a letter, to all members and include a sample of other organization’s mission and vision statements.  Ask the group to jot down ideas before they arrive.  The school leader, acting as the facilitator, can open the meeting and requests each person to write a statement expressing what he or she believes is the principal goal of the organization.  The acting facilitator should record the most frequently mentioned thoughts and ideas.  After listing the words, expressions, phrases, and sentences the group should agree on what is most important.  Further development of the school vision and mission should follow the same process and involve all stakeholders.  After mission and vision statements are developed, an increased sense of unity and commitment is created among the participants.
          School leaders must engage in planning to actively contribute to plans that are part of the strategy for the wider education system.  Planning is critical to an organization’s ability to present itself clearly to the community, to initiate a track record of successful program delivery, to secure needed resources, and to establish credibility (Zepeda, 2007).  In addition, planning ensures that an organization will be driven by its vision.  Successful planning sessions are accomplished by constructive dialogue and inquiry to produce meaningful and substantive decisions (Leithwood, 2005).  Thoughtful planning creates lasting progress and a structure that can be built on.  To be successful a school leader’s plan requires the support and participation of the organization’s core group and other key stakeholders (Leithwood, 2005).  Therefore, a planning session to identify priorities for which to seek support, obtaining a wide consensus on those priorities, plus discovering and addressing barriers to accomplishing the vision is the next step. 
          After the stakeholders for the school have developed a clearer picture of how the vision of the school district alongside a number of other dimensions, from school and community relationships to school profiles and district goals, school leaders, along with family members and other stakeholders in the community should come together to discuss and create common understandings of the school’s role to help boost student achievement.  During discussion a deeper understanding of individuals within and outside the organization can be accomplished, which fosters relationships being built (Meyers et al., 2001).  For a successful collaboration team there are key requirements: (a) all team members must work together towards a common goal voluntarily, (b) is based on a sense that all participants are valued, (c) embraces the unique perspectives of all team members and shared resources, (d) is based on a strong sense of purpose or mutual goals, (e) requires trust and a sense of shared responsibility and accountability for outcomes (Glickman et al., 2010).  In this stage, it is ideal for the school leader to again address the goals and vision already mandated by the school district, determine the needs and barriers, plus set and prioritize goals for the school based on highest potential impact for student achievement.
          Research shows that if school leaders are going to be successful in creating a vision that is developed with and among stakeholders, they must shift the paradigm to a collegial model (Glickman et al., 2010; Gorton et al., 2009).  Embedded within the collegial model is a cooperative team-based organizational structure that is collaborative throughout the entire process.  This entails the use of teamwork among all stakeholders, faculty collegial committees in the school, and a shared decision-making structure (Johnson, Johnson & Holubec, 1994).  Shared responsibility and decision making is the vehicle by which school leaders can actively involve outside stakeholders as decision-makers in a learning environment (Glickman et al., 2010).  The shift to shared decision-making, shared responsibility, and authority also creates new opportunities for many educators (Lunenburg & Ornstein, 2008).   Schools are obligated to reformulate the roles of authority of teachers and administrators to facilitate shared decision-making and goal setting (Printy & Marks, 2006).   The key to the road for collaboration involves getting together, building trust and ownership, developing a strategic plan, identifying a shared mission and vision, providing administrative support, and ensuring mutually beneficial outcomes.   Professional collaboration involves more than joint meetings, collaboration involves working together alongside others in addressing intellectual endeavors (Glickman et al., 2010).
          In implementing a system of shared decision-making, it is best to keep all stakeholders focused on the goals of student achievement.  Glickman et al., (2010) suggested using an operational model of shared governance by which the premise of individual choice of involvement and focus on teaching and learning is involved.  The goal of using this model is to achieve the principles of shared governance by leading a purposeful, collective, and thoughtful school – a school that is the center of inquiry. (Glickman et al., 2010).  As stakeholders gain a comprehensive understanding of the prevailing social, cultural, and economic external influences in conjunction with the internal influences of allocation of resources, number of students served, and student achievement data, stakeholders must be guided to learn the skills necessary to engage in discussion and inquiry (Meyers et al., 2001; Printy & Marks, 2006).  Care must be taken within stakeholder community groups by the educational leader to keep the topic under discussion focused on serving diverse student needs to obtain high standards of learning for student achievement (Printy & Marks, 2006).  With each community's specific opportunities and constraints in mind, the next step is consensual decision-making and addressing the challenges with strength and purpose.
          To exercise leadership, an administrator will need to try to influence the various groups that are associated with the school and the school district.  In order to successfully complete the overall task of creating vision the administrator must possess knowledge and skills in utilizing and understanding dynamics concepts (Gorton et al., 2009).  An essential priority for an administrator in working with groups, especially within the educational setting, is the development of cohesiveness and trust (Gorton et al., 2009).  In all, for effective leadership in creating a school vision in the twenty-first century, school administrators must be attuned to the complexities of changing demographics as well as the needs of those persons who have been traditionally excluded from the core of educational reform (Gorton et al., 2009).  Working throughout the community, school leaders can constantly gather information, which helps them remain attuned to the changing complexities of these communities.
          In summary, an ideal leader must identify what is important to the members of the subordinate group, both as an individual and a group member.  It is imperative for all stakeholders to discuss their perspectives and debate alternative strategies rationally.  Therefore, school leaders must network with others, win the support and respect of others, encourage others to contribute ideas, and adopt a collaborative approach (Epstein, 2009; Glickman et al., 2010; Meyers et al., 2001).  One of the ways to implement this is for leaders to have an approachable and amenable policy regarding stakeholder input, and remaining alert to and considerate of the needs of others (Seltzer, 2001).  In addition, school leaders must also consistently use a systemic approach to the identification and solution of problems; consider alternatives and consequences of the organization and group in taking action on decisions.  Expressing ideas succinctly and logically in writing helps to provide communication to all stakeholders (Farmer et al., 1998).  Facilitating the vision requires creating ownership in the vision, considering the long-term benefits, seeking continued feedback from stakeholders, and building confidence in stakeholders by demonstrating how focus results in efficiency, effectiveness, and productivity are in line with the school mission and vision (Epstein, 2009; Gorton et al., 2009). 
          As school leaders implement these steps, evaluating the impact of the vision and its impact on student achievement by collecting and analyzing data from various assessments and other measures to determine if the school is meeting its vision and if the actions taken by the school leader and community were successful in improving student achievement.  This must be completed to ensure that the school moves forward to accomplish the overall goals set in the created vision, which shall systemically increase student achievement for the learning community.  The school leader’s role then shifts from driving the process of creating the vision to helping others assimilate key actions into the school culture.

Suggested Citation
­Tolliver, A. R. (2012). Creating a vision that is developed with and among stakeholders, and centered on student achievement for a learning community. [Education Project Online]. Retrieved online at http://www.educationprojectonline.com/2014/08/creating-vision-that-is-developed-with.html

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